Since January 28, 2025, Cool Roof France is now on TikTok. The company, european leader of the cool roofing, there unfolds an original strategy to make it accessible to a technology that is often overlooked : the thermo-reflection solar roofs in the service of the energy transition and climate justice.
The account offers short videos, dynamic and embodied, with a double goal :
A truly modern approach, which aims to educate new generations to the challenges of transitions to energy and ecology, while enhancing the social and environmental impact of the solution Cool Roof.
Our first TikTok, put online at the end of January, presents the foundations of this presence. In a synthetic format and educational, the video explains :
To this day, she has more than 2 500 views 140 likes. A good start for a still young man who has already attracted the first wave of qualitative interactions !
@coolroof_ Une peinture blanche pour sauver la planète et réduire vos factures ? Oui, c’est possible avec Cool Roof ! Suivez-nous pour découvrir nos solutions. ✨ #CoolRoof #ToitBlanc #Innovation #ImpactDurable #écologie
♬ son original - Cool Roof
Beyond this introduction, the following publications are attached to show the human behind the technique. Some of the videos are discovered offices, the business or the working atmosphere in Cool Roof France.
These contents reveal an essential aspect of the DNA of a Cool Roof : a company where we work seriously without taking itself too seriously, and when humor becomes a lever to talk about environmental and social issues are complex.
@coolroof_ Vos CM préférées en mission "Poisson d'avril" 🐟
♬ son original - Cool Roof
This choice of communication on TikTok fits in with an overall objective of raising awareness. In the Face of the climate emergency, to make it visible and understandable technical solutions becomes a central issue.
The cool roofing, still little known to the general public despite its measurable benefits — reducing the carbon footprint and the urban heat island, energy savings, and financial, improved building durability — won here, clarity and accessibility.
Embodying the values of sustainable design of circular economy and social commitment, the account TikTok of Cool Roof also becomes a tool to influence positive about networks.
With humor and determination by our team of Communication & Marketing, this initiative marks a new step in the deployment of the outreach efforts of Cool Roof France. The company adapts to the expectations of young people in public and to new formats in the digital age.
Proposing an ecology of ground, concrete, measurable, and human, the account TikTok is destined to grow in the months to come. New contents are already in the works, always in the perspective of sharing useful knowledge and strong values.
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