Last July, Cool Roof France became the 5th ” gold ” Team for the Planet, thus benefiting ofa fundraising of €500,000.
What is the Team for the Planet ? How did this partnership ? That allows it to achieve ? The direction of Cool Roof France and Emilia, “swiss knife” of the Team for the Planet, respond to our questions.
Emilia – Team for the Planet : Team for the Planet cis a company, a non-profit whosegoal is to collect 1 billioneuros to finance and deploy 100 innovations that are fighting directly and massively against greenhouse gas emissions.
The indications of the IPCC explain that it will be necessary to make proof of sobriety if one wants to limit the damage, but he will also have to use the innovations. Most of these innovations are already in the drawers of the scientists, but they are not deployed because of a lack of entrepreneurial skills, funding, etc, We, therefore, is to come to fill this gap by identifying innovations and enable them to deploy.
We also aim to think of all the innovations funded on the basis of a free license. Lemergency is such that we cannot expect every company to become a huge ship international. It is necessary to deploy as quickly as possible their innovations, anywhere in the world.
The direction of Cool Roof France : This partnership is born out of our desire to accelerate our growth in the market of cool roofing, and take our solution to the top for a good understanding of this technology. To achieve this, we need to go quickly.
Our motto today,today, exactly as TFTP, cis ” beat the greenhouse gas emissions “. Cis this desire that has driven us to make our fundraiser. We have met TFTP, and werealized thatwe shared a common DNA and a common desire ofworking to do good to the Planet.
Emilie – TFTP : In effect, but be careful, for us, ” open source ” this is not ” open bar “. Theidea is not to create a Wikipedia where anyone can go to use the recipes of our nuggets.
No. Theidea, for cis thatwe are going to create licenses that will be very often relied on patents. But these patents, instead ofbeing used as in 99.99 % of cases to protect the solution, will be there toensure that the solutions will remain free touse.
Another point, users of the free licenses will have obligations, including share all the improvements that they will be on theinnovation, and not only with thecompany that is its origin, but with all the other holders of the user license. Theidea is once again to say :
We didnot have time to stay in our corner, to make our small sauce.
The directorate – CRF : We bounce on it. If technically todaynow there is a nice solution, but it is retained in the company, this is not consistent with the desire to meet the need for climate emergency and the need to democratize this solution.
A lot of structures in French, and we are the first, are still quite candid, in any case, inexperienced, on this concept ofopen source and free licenses. So yes, it was necessary to draw the contours of this rule becauseit can be very risky. The goal is to fit this approach.
Today, the recipe that we have made available is specific and rather seasonal. The result of this would be tohave a product that would stand up better at the time. A solution designed in a logic of sobriety, which is no longer used only at the national or even international level, but across the planet. Attention, this recipe complements our existing range, which lasts for 20 years.
The directorate – CRF : This budget has enabled us, for example, to strengthen the team our office study. This will also enable us to develop our laboratory, etc,
So this fundraiser allows us togo faster, harder, farther, and with more flexibility.
The directorate – CRF : TFTP chose us and we chose TFTP because, once again, we shared this desire to go in the same direction. It is these notions of sobriety, innovation, low-tech and social justice who are dear to us.
It could simply be in a financial model, but the human side of the mode of financing was important. It is a true collaboration, not just shareholders who meet to discuss numbers. With the Team For The Planet, it is also a kind of circular economy. Everything that you will return to TFTP in financial terms, will be used to reinvest in other businesses that will do well on this planet.
Emilia – TFTP : The ecosystem that is in the process of creating for TFTP is going to also allow them to be really in a virtuous circle. Our ” nuggets ” meet and create the link. This can lead to exchange of ideas, networking, or go as far as to imagine packages, integrating the solutions of several of the nuggets, to go further in the response to the current needs in terms of décarbonation.
Another point, it was past the bar of 100 000 shareholders as at December 31, 2022. These 100 000 shareholders are 100,000 potential customers, but also 100 000 prescribers potential. This is super powerful !
The directorate – CRF : there were two phases. The first, cwas the understanding of the need toaccelerate growth. The second step was to accept the input of an actor outside of the capital of the company. The company is growing and this generates fears.
With TFTP, the project is focused on the climate emergency, and to the human. Medhi, which is one of the co-founders of TFTP, came to meet us. Itis presented in person, spent time with shareholders and with the teams.
This has made it clear that he was not of a standard fund risky, but rather a partnership between Team for the Planet and Cool Roof France, the start of a collaboration.
Emily – TFTP : We really have tobe on an exponential curve. In 2021, we had funded three innovations. In 2022, five. Theobjective cis that, in 2023, we ten. Untilnow, it was rather as an objective ofinvesting in companies that, for innovations straight out of the lab.
Cool Roof France we has completely opened my eyes to the fact that no, we could not only simple prototype, but thatone also needed to support innovations advanced enough to help us carry the other.
Emilie – TFTP : Nany person of full age, from 1 €. For businesses, there is a ticket minimum is proportional to the number of employees. As a shareholder, you agree to anything, you will not take any financial risk.
On the other hand, it offers to those who want sto engage more actively in becoming, for example, evaluator, 8 500 people of which I spoke to you previously.
It is also proposed to become a member of thatcalled us, ” galaxy of theaction “. It is a community of volunteers who help us everyday in a lot of areas : translation, proofreading, layout, training, participation in events… It was full of shots of hand super precious.
The directorate – CRF : people are becoming more sensitive to the issues related to the climate emergency. But it is often theindividual who does not know too much what to do. Team for the Planet is now a catalyst for the collective.
We are very satisfied and very happy to be able to be part of theadventure and then attach them as our own. Everyone’sconfused. It opens up new horizons, it makes us think.
Cis all of this emulation, which is ultra-fun and on which we are working on each other. Cis a nice collab, something that made sense and that was to be done.
Low-tech innovation for all