The staff at Cool Roof work together for the realization and application of solutions thermo-reflective, innovative, biosourcées and passive to refresh the buildings and their occupants. As in any job, most of us deal with emails, writing reports, discuss our strategies… But this is not all. In Cool Roof, we are first a close-knit team, which puts a strong vision at the heart of its activities : the fight against climate change and social inequality.
In the first part of this article, we have presented the reasons for the motivation of the team Cool Roof to embody its values every day. Outside of our tasks and responsibilities, we choose to engage in team-building activities that have meaning. Our approach is collective, local and solidarity.
The activities of the team of Cool — Roof- or ” Cool Team ” — are based in large part on the actions that may seem modest at first. Behind this commitment that some, and some may despise, it hides a real anchor theoretical. In the wake of Pierre Rabhi and Naomi Klein, we believe in the strength of the individual actions that, when combined, are driving a transformation in the collective. As such, we strive to realize a model of society, collaborative, and responsible, where every action counts, regardless of its scale.
Partnering with Team For the Planet, Cool Roof reflects its long-term vision for the protection of the environment. This organization offers to its members of become ” shareholders ” of the environmental protection, the units are not designed to generate dividends, but to fund initiatives and innovative concrete climate change and social inequality. Their shareholders touch Dividends Climate who realized how many tonnes of greenhouse gas emissions could be avoided or sequestered through their purchase of ” actions. “
A large majority of the Cool Team has chosen to become personally involved in this project, contributing to the investment in projects that are sustainable and innovative. For the team, it is a way of actively participate in the ecological transition, beyond the walls of the company. It is also an opportunity to exchange with other businesses committed and discover new solutions to reduce the carbon footprint.
This membership Team For the Planet is a strong symbol of the commitment of Cool Roof, where each contributor and collaborator, became part of a global project. By choosing to invest in sustainable solutions, rather than to seek immediate profit, Cool Roof and his team show that their commitment is more than a slogan : it is a lived reality in everyday life.
The willingness to learn and to get better information for better action is an integral part of our team approach. It is to this end that we take part in activities of the association and local collaborative. During the european Week of the sustainable development 2024, the business has prompted Water and Rivers of Britain, and their Eco-Truck for a day of awareness of the good practices of the use of the water and protection of rivers in ecosystems of the Finistère. This day has allowed the employees to update their knowledge of the issues related to the preservation of aquatic environments, particularly in the counties of brittany where water resources are precious.
The participants were able to interact with the experts of the association, to discover the simple gestures to preserve the aquatic environment is and awareness of the fragility of these ecosystems. This event has even more strengthened the commitment of each and everyone to the protection of the environment, and has opened up new opportunities to integrate practices that are more respectful at home, at work.
This thirst for knowledge shows how Cool Roof and Cool Team are engaged in a process of continuous improvement. Remaining listen to local initiatives, the company ensures to keep pace with the challenges of his territory, while inspiring each and every team member to become an actor informed of the ecological transition.
The actions of environmental protection in Cool Roof are not limited to, its solutions thermo-reflective. The Cool Team knows that the commitment starts at the local level, and she proves it with initiatives such as the collection of waste in the district where it is located.
Since the world Day without a plastic bag of 3 July 2024, the members of the Cool Team find themselves walking the surrounding streets and collect and sort the waste, in a spirit of cohesion and shared responsibility. These moments, beyond their usefulness, environmental, strengthen the sense of belonging and solidarity within a group the bearer of meaning.
This initiative allows you to value the importance of small gestures of everyday life, while raising awareness of our colleagues and neighbors to the impacts of local pollution. Through these sessions, cleaning, each and everyone becomes agent of change, motivated by a desire to live and work in a cleaner environment and more livable for all, and all the wild cat of the parking lot!
It is a concrete gesture, but also a symbol of how Cool Roof wants to be seen. Indeed, we are a company that not only speech, well-meaning but really a set of individuals that is in its scale , in its neighborhood polluted as on the roofs of buildings in overheating.
In Cool Roof, the support and participation of the causes of national is also an integral part of the corporate culture. Public health is a topic that is particularly close to our hearts – probably because it is at the centre of the ambitions of the social and solidarity of the coolroofing, which is dedicated to protect the most vulnerable populations of the climate crisis, of the precariousness of heat and its consequences on health. For example, we take the sites from public schools and gymnasiums municipal poorly insulated and located in disadvantaged neighbourhoods. Also, our sponsorship provides our products, tools and methodologies to building associations and companies in the grip of the precariousness thermal and working on the integration through employment. Two fine examples are the building inclusive of Public Places in the northern Districts of Marseille and of the ADTP Annecy (article to follow!).
On the occasion of campaigns such as Pink October, the Cool Team is mobilized to raise awareness about the prevention of breast cancer. Beyond simple posters tacked in the Cool Kitchen, Cool Roof organizes awareness-raising workshops where speakers come to share their experience and raise the awareness of employees to the actions of prevention, such as self-examination, and approaches to screening in the medical world.
As a company in which the project is based directly on the R&D and the knowledge of our team members-researchers firms Thermie and Materials, we the daily experience of the vagaries and contributions critical to the research. It is for this reason that we are particularly sensitive to the urgency of the collection of funds dedicated to medical research.
Our team members also take part in the mobilization events as the market for Pink October by proudly wearing the colors of the cause. These moments are an opportunity for each and every one to discover the strong testimonies and feel the lasting impact that may have a simple day of commitment.
Thus d’Anne-Cécile, head of Communications and Marketing, who participated in the October 12, 2024 to walk ” The Gourinoise against Cancer “, bringing together more than 5,500 people in Gourin.
In addition, the participation in the campaigns for blood donation, in partnership with theFrench Establishment of the Blood, is another measure adopted by the Cool Team to contribute to the public health. The Cool Team organizes dedicated days, where the entire team is encouraged to give blood on his working time, as well as to raise awareness of his surroundings.
By getting involved as well, we are in act one of our key values : the responsibility of a company is not limited to its sector of activity : it extends to issues of society that is more broad, touching solidarity, and the health of all.
For the Cool Team, these ” small daily actions ” and the collective processing must also have a place within the company and its value chain. Because work on the ecological and social transition, it is also in the office as it happens ! also, the team of Communications and Marketing, it is Catherine Guillaumin who says it best : reflexivity is ” at the heart of the act with competence. “
In January 2025, the business human Resources, led by Amandine Kerjean, will present a roadmap for the CSR actions of the year. This initiative will be an opportunity for the team to put forward its commitments aimed at improving the quality of life at work. As a collective, we will devote special attention to issues of professional equality between women and men in access to continuing training, as well as the awareness and prevention in mental health.
See you soon on our blog for news of our commitments as colleagues and collective strong and united ! Also, follow Cool Roof, the Cool Team and its activities which bring meaning on LinkedIn, Facebook and Instagram.
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