The staff at Cool Roof work together for the realization and application of solutions thermo-reflective, innovative, biosourcées and passive to refresh the buildings and their occupants. As in any job, most of us deal with emails, writing reports, discuss our strategies… But this is not all. In Cool Roof, we are first a close-knit team, which puts a strong vision at the heart of its activities : the fight against climate change and social inequality.
In Cool Roof, which unites the employees, that is a base of shared values. Whether we are talking about protection of the environment or social justice, each and every one knows that its role goes well beyond the scope of his position.
even if our paths differ profoundly, our values and commitments that bind us together. They allow us to establish a common basis, which is essential to the coordination of our knowledge, responsibilities and projects.
But what are these values, right ? We are all actors of the transition environmental and social because we share the following values, marked by a faith in the ecology and solidarity :
The employees of team Cool Roof thus share the same motivation. Act together for a future that is more just and more sustainable. This commitment translates into concrete actions and day-to-day, which all found their way to help to make a real impact. solidarity and the sense of mission are so Cool Roof a company where you feel not only useful, but also supported their aspirations.
To embody its values through of small daily actions is essential to meet the challenges of climate change and social injustice. In the Face of the complexity of these issues, it is easy to believe that only large movements or government decisions can make a real change.
However, as pointed out by Pierre Rabhi, ” the sobriety happy “ is based on the force of the individual actions add up to create a collective processing.
Every little bit helps a momentum wider, increasing a culture of shared responsibility. This accumulation of personal choice, even modest, built a solid base for transformations deeper. By acting according to our convictions, we demonstrate that each and each one can be an actor and actress of the change.
This daily action of our values allows you to move beyond simple awareness, to enter into a dynamic action. According to Naomi Klein, author of Everything can change, systemic changes often start with self-awareness.
This principle applies as well to the fight against climate change to social justice : the small action, multiplied by millions of people, eventually weigh on the collective behaviors and policy choices.
By strengthening the coherence between our values and our actions, we are helping to create a model of society in which every effort counts, thus inspiring a dynamic of sustainable transformation.
Cool Roof embodies a new way of doing business, where the commitment to the environment and social is not just a supplement, but an engine of personal and professional.
For us, commitment is not just words : it lives on a daily basis, through action, interaction and the learning of each. The challenges are many, but it is by being united around our values as we move forward, step by step, towards a future that is more just and respectful of our planet. This spirit of solidarity and shared responsibility it is our strength, the one that drives us to always do more to contribute, in our scale, the transformation of the world around us.
And since, as Naomi Klein says, “you’ve got to start somewhere” we present you in a next article these small actions day-to-day and / or time that allow us to embody our values. By adding them to each other, we determine the scope of their impact over time. Of course, these actions could be seen as “too modest”. However, in the end they weigh in the balance when they are multiplied by 30+ employees motivated and motivated, 365 days of the year !
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